We often find ourselves asking the question, "what's in it for me?" Naturally we want to know how we will benefit from whatever it is we are considering whether it be a relationship, a career opportunity, a product or service, etc. Not only is this part of our hard wiring, but it is also taught, conditioned, and nourished among the culture of humanity. In fact, whether you realize it or not, this question may have been and/or currently is your approach to life in general. It is the perverbial "search for happiness." We are always looking to find fulfillment. The problem is that so many never really do find it and if they do, it is not lasting. Why is that? Is it wrong to want to be happy? Of course not. But perhaps we are going about it ...